How Better Equipment Can Help Your OB/GYN Office Stand Out
Are you trying to attract new patients to your OB/GYN office, but don’t know how to begin? Well, we have a question for you. Do you treat your patients with the best equipment available? If so, then you are on the right track to bringing in the patients and cases you want most.
When trying to expand your business, it is important that you market yourself in a way that draws in the eyeballs of people with intent, and in the case of OB/GYN offices, patients care about one thing, quality of service. Having an excellent front office, and top-notch doctors are just a part of the equation. Patients want to know that your facility is using the best equipment around, and if you are, the only way to enlighten them is by implementing that information as a focal point in your marketing strategy.
Before developing a marketing strategy, it is important to dissect all the channels you are currently using to connect with your patients. These channels usually include:
- Social media
- Print advertising
- Radio advertising
Although there are many other avenues to establish connections, these are most crucial to company growth. Thus, hopefully, you are either using all of these or have the foundation built to begin utilizing them. It is also important to be aware of the demographics inhabiting each segment because you’ll need to create specific content/communication specifically geared towards each audience.
Now for the part that you’ve all been waiting for.
How Can I Grow My Business By Creating Marketing Campaigns Around Using The Best Equipment?
Creating SEO-friendly blogs with links to relevant sites can help increase your SERP (Search Engine Results Page) ranking. You can include relevant studies detailing the importance of patient going to OB/GYN. For instance, the positive impact it can have on their morale and overall perception of your practice.
Creating videos to post on your social platforms (i.e., Facebook, Instagram, and YouTube), giving a virtual tour of your location, interviewing some of your friendly doctors and staff, and showcasing the equipment you use, as well as brief overview of procedures, can help establish a relationship with those you aim to connect with. Interviewing patients (new and existing) is also a powerful way to build credibility. Asking them questions with the purpose of getting a particular response, such as, “how was your first experience at our facility?” can work to help answer any questions those viewing your content may have, while also enabling you to use that information to gauge the effectiveness of your marketing efforts.
Using social media is necessary for all businesses. In today’s ultra-competitive climate, social media works to help separate you from the herd of similar businesses inhabiting your field. You can create posts showcasing your equipment and other relevant elements to increase your exposure. These posts can be used for educational purpose’s, detailing why a specific tool is used and why it is a safer more efficient instrument than other models used by your competition. Creating posts of this nature can help establish your office as a team of experts, which will increase the probability of people going to your facility, due to how knowledgeable and friendly your doctors and staff you are.
Email marketing is another effective tool to get information out to all those in search of a local OB/GYN offices. Creating gated content on your site can gain emails for newsletters. You can do this by incorporating blog posts on your website about topics that include keywords. You can display a portion of the blog post and require a website visitor to input their email to view the rest. Once they do, you can then begin sending them newsletters. You can use some centering around the equipment you use, or incorporate patient testimonials.
How Do I Know If My Marketing Tactics Are Working?
There is only one proven way to determine if your marketing tactics are effective, and this is by communicating with your patients. You can better understand the success rate of your marketing strategy by collecting patient data through:
- Testimonials – Testimonials are described as formal statements testifying to an individual’s/ facility’s character and said patient’s experience with said individual/facility. Testimonials can both help attract new patients and help you understand what brought them in. If you are experiencing an increased rate of patients, and they are referring to your equipment in their testimonials, then that would be a clear indicator that our investment in better tools is playing off.
- Patient Feedback – Patient feedback refers to the opinions given by patients about their experience after a session. Patient feedback can consist of comments, complaints, audits, and surveys. Indeed, they are used to understand the areas in which facility needs improvement.
You can use the information gathered from testimonials and patient feedback to finetune your business processes.
Do You Need to Upgrade Your Equipment?
For medical office managers and doctors in the market for better OB/GYN exam equipment, but are unsure of how to utilize the tools to draw in new patients, you can start by evolving your facility with the implementation of the latest medical devices manufactured by obp.
To attract the patients you want, you need the equipment they need. To learn more about our innovative medical products, contact us today.